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December 14, 2005Ford Affirms Gay Publication Support. No Victory For AFA
David Kiley

Ford Motor Co. on Wednesday afternoon said it will run ads in gay publications, reversing a decision last week to pull advertising of its Jaguar and Land Rover luxury brands from such publications. In a letter to gay, lesbian and human rights groups, Ford said it has decided to run ads for all eight of its brands--Ford, Ford Truck, Lincoln, Mercury, Volvo, Aston Martin, Jaguar and Land Rover in gay targeted publications. Previously, Ford did not advertise Ford, Lincoln, Mercury in gay publications.
"It is my hope that this will remove any ambiguity about Ford's desire to advertise to all important audiences and put this particular issue behind us," Joe Laymon, Ford's group vice president for corporate human resources, wrote in the letter, which was posted on Ford's web site.
The American Family Association last week gave up an eight month boycott of Ford after it was told that Jaguar and Land Rover had dropped ads and sponsorships from gay publications and one organization. The AFA had singled out Ford for promoting organizations that seek to put gay relationships and marriages on the same social plane as heterosexual marriages. Ford dealers asked Ford to settle the dispute. Ford denied that the dropping of ads and sponsorships by Jaguar and Land Rover was in response to the AFA. But the AFA created the perception that Ford had given them what they wanted, which angered several Ford executives--notably CEO Bill Ford.
AFA official could not be reached at deadline. It's widely expected that the group will reinstate its boycott of Ford.
06:36 PM
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Comments
I have been Ford man all my life. As of this decision by Ford I will no longer buy FORDS and I will work to see that all my friends and family do not patronize the ford Line of vehicles any more.
Posted by: Bill Harton at December 14, 2005 07:47 PM
I have purchased two Ford F-250 Diesels in the past 5 years but will purchase a GMC Diesel this year because of For advertising in Gay publications.
Posted by: Deryl Willis at December 14, 2005 07:49 PM
Being a very loyal customer of Ford and being gay as well, I applaud Mr Laymon for his support of ALL publications and for not bowing down to the AFA.
Posted by: Pat Clendenen at December 14, 2005 07:50 PM
In choosing to advertise in homosexual publications, Ford is engaging in the same self-destructive behavior as its prospective 'alternative lifestyle'clientele. Perhaps Bill Ford has not yet heard of the AIDS epidemic, or of the culture war we are fighting for the soul of this nation, but many of his consumers are aware of it. I am not a member of the group sponsoring the boycott, but I will gladly forego consideration of any Ford product for the indefinite future.
Posted by: Simms Anderson at December 14, 2005 07:52 PM
I have been a Ford fan for many years. I will no longer patronize a company which supports people, who through their actions and words, diminish the importance and necessity of male/female marriage and relationships which is contrary to the teaching of our Lord and nature which he created for us.
Posted by: Paul C. Lenz at December 14, 2005 08:00 PM
This is great--if there's anything that ever affirmed the lies that AFA likes to put whether about gays or even about businesses, this certainly does. Too funny. Great.
Posted by: J Roberts at December 14, 2005 08:12 PM
Once again, the right thing is done and frightened, pathetic organizations such as the AFA lose...yet again. This is about smart business not promoting some ficticous "agenda".
Posted by: christopher at December 14, 2005 08:13 PM
Ford made the right decision in reversing their advertising ban. Discrimination against gays and lesbians is not just morally wrong but it is a poor business practice. I thought by the time we reached the 21st Century that such bigotry would be behind us as decent human beings. It is too bad that groups like the American Family Association would attack the Ford Motor Company for being inclusive in their business practices. My message to a bigoted group like the AFA is to look for me at my local Ford dealer. I'll be the guy buying a new Mustang.
Posted by: Robert Carver at December 14, 2005 08:26 PM
So, not only did the AFA's boycott fail, now Ford will run more ads for more products then they did before ... good work, religious fascists!
Posted by: Cheryl at December 14, 2005 08:33 PM
This decision by Ford is an earthquake for corporate public relations. In the past, right-wing groups like the AFA have been highly organized, and largely unanswered by their political opponents. When a company like Ford was challenged by someone like the AFA, the rational business decision was to cave to the right, appease the people who read their direct mailings, and hope for the (likely) possibility that the left would never find out about it.
Those days are through. Liberals are organizing, and they have begun to
form their own communications network around grassroots organizations and blogs.
From now on, when a right-wing group starts aggitating for new corporate
policies, the target of their aggitation must assume that liberals will find out
about it, and will make life very difficult for a company that gives in to the
right's demands.
No major corporation should discount the importance of the recent Ford
affair. With both sides organized and ready to aggitate, the rational business
will stop taking the AFA's phone calls.
Posted by: Jackson at December 14, 2005 08:35 PM
Good for Ford for not giving in to these wolves in pastors' clothing.
Posted by: sean at December 14, 2005 09:06 PM
Good for Ford!
It's about time people started standing up to the theocracy craving A.F.A.
After the let up on Ford, they started boycotts against Walmart and Target for saying "Happy Holidays" instead of "Merry Christmas." They say it's to put the "Christ back in Christmas."
When I was a kid, religious leaders complained that Christmas was too commercialized. Now, religious organizations are boycotting stores who don't use Christ and His birthday as marketing tools! Don't shop in stores that don't cheapen and commericalize Christmas???
The A.F.A. has gone too far - and it's time people realize it - and stop them!
Posted by: Tristan at December 14, 2005 09:20 PM
Mel Gibson. True Patriot for Governor of California. Much more patriotic than Ford. And a Christian.
DraftMelGibson.com
Posted by: supreme council at December 14, 2005 09:34 PM
Have I driven a ford...lately?
You bet! I'm gonna buy one
tomorrow.
Thank you Ford for being such a catalst for
AMERICA.
Peace
Posted by: john at December 14, 2005 09:37 PM
Dear Bill Ford, CEO
I want to thank you and all of your executives, for not only overtuning last week's decision to pull advertising from any gay publications but, for increasing the number of products advertised.
I had called last week in protest having just turned in a Ford Focus for a 2006 Escape three weeks earlier. I see myself as a satisfied "life-long" customer of Ford which, last week was in doubt. Your reversal has renewed my commitment.
All the best,
Joe Adams
Grantham, NH
Posted by: Joe Adams at December 14, 2005 09:40 PM
Married White Active Protestant seeking out businesses who don't buckle under to religious nuts.
I've never bought a Ford before, but I'm a whole lot more likely to now.
Posted by: Ralph at December 14, 2005 09:42 PM
its an absurd, the fact that american automakers are losing their competition to the japanese automakers, now Ford, is alienating its customer base, i mean how intelligent are the japanese for staying out of this problem, although they could afford to get into some ehtical issues, but no, it had to be one of the american manufacturers who is allready losing its customer base,, so stupid to say it in plaind language, just this fact alone will postpone any of my plans to buy any Ford for a long time, and the fact is,, im pretty sure about 80% of Ford truck buyers care about homosexual, abortion, and other ethical rights."ford, you're going down deeper than before".
Posted by: alex at December 14, 2005 09:48 PM
Hogwash- I will NEVER AGAIN buy any Ford product and will encourage others to
take the same stand.
You just lost a lot of potential and past customers by
advertising in GAY publications.
Posted by: Don Simons at December 14, 2005 10:00 PM
If the AFA is against gay marraige, then for heaven's sake,
they
shouldn't marry members of the same sex. I'm overly
tired of people using
"tantrum* tactics" when things aren't going their way. It didn't fly with our
parents when we were children and it shouldn't fly now! Please! Sometimes we
just have to hear the word NO!
*Synonyms: anger, animosity, cat fit,
conniption, conniption fit, dander, duck fit, flare-up, hemorrhage, huff,
hysterics, outburst, storm, temper, temper tantrum, wax
*Antonyms: calm,
contentment, peace Need I say more
Posted by: Hadley Horodowich at December 14, 2005 10:09 PM
I am sick to death of militant Christians and their judgemental garbage. America, get off your knees and pay attention to reality. Thank you, Ford Motor Company.
Posted by: ford person at December 15, 2005 07:58 PM
im cancel buying ford and million christian will the do too
Posted by: yat stone at December 15, 2005 09:32 PM
I'm extremely straight and Christian but I'll keep buying Ford trucks. The AFA doesn't seem to be very good for this country. How Americans choose to "love" each other doesn't really bother me, doesn't impact me and won't hurt my family. In fact, maybe we should be supporting the ones who want to get "married". Ford simply denied that dropping ads for Jaguar and Land Rover was in response to the AFA. This is America-- good for Ford.
Posted by: Kurt G. from Ohio at December 16, 2005 06:24 AM
Praise be to God. This is the second time this year that a major American corporation has politely told a bunch of theocrats what they can do with their un-Christian threats and boycotts. First Microsoft, now Ford. I hope Target and Wal-Mart similarly give the AFA the shove.
Posted by: Mark Poole at December 16, 2005 03:19 PM
Hell yes(!) to Ford for having the guts to stand up to hate groups masquerading as "family friendly". As to the homophobe who won't buy anymore F-Super Duty trucks, go ahead and buy yourself a Chevy/GMC or, if you really have no repect for yourself, a Dodge. I'll be the gay redneck (yep, we exist)in the new F-250 Lariat 4x4 Power Stroke who stops to tow your new Duramax or Hemi after it breaks down on the side of the road. Man, I love America!
Posted by: Greg at December 16, 2005 04:03 PM
Congratulations to Bill Ford and the Ford Motor Company for not bowing down to the AFA. Ford Motor Company has refused to pull its advertisements in gay and lesbian publications - and has decided not to bow to the AFA's mission of bigotry, segregation, and discrimination.
Anyone who refuses to purchase a car based simply on whether or not the company advertises in a gay or lesbian publication should take a look then at every single product that they purchase and make sure that they don't advertise in any of these publications as well.
Ford doesn't discriminate based on race, religion, or sexuality when they hire people, so why should they do it when they advertise? Because it has no relevance to designing, producing, and selling cars. These are personal factors which should remain private.
Given study and research one will find that in other countries religion is not viewed in the way the fanatical AFA views it. In Japan these ideas would not fly and a company that sided with religious groups like the AFA - would be viewed in a horrible light. Ford did not ask for this, the company was simply targeted because they are so large.
Finally, the people who are posting here about not buying a Ford product - should think a bit more with their own minds. Base your decision instead on the fact that Ford Motor Company is a company that has given jobs to hundreds of thousands of Americans. A company that supplies medical, dental, and eye benefits, 401 k, and retirment plans to their employees. Ford has been a company that has driven the US and Global ecnomies for many years.
By not supporting GM, Ford, and other American companies - you are not supporting America, Amercian jobs, or the American economy. You then become anti-Americn. Think before you make rash judgements based on your faith - don't be a hypocrite!
Posted by: E.D. Schaeffer at December 17, 2005 02:59 PM
Why should I buy a Ford if the company acts in a way that is inconsistent with my morals & values? There are other automakers, and if I have to, I'll buy a foreign car.
My parents taught me to act with integrity and to stand up for what I believe.
Posted by: sarah at December 18, 2005 06:04 PM
As an employee of Ford Motor Company, I am proud of the fact that my company has not caved-in to fanatic religious ANTI-American organizations.
Let's face the fact that ANY group of people that tells you that you can not do something - which is legal and does not harm another individual - goes completely against the great constitution of these Untied States. The AFA (which should stand for ANTI Family Association) is in the same league as the Nazi party. They are a group of fanatics that want to control the masses through fear and hate.
Any American that does not buy an American product is considered Anti-American in my book. Buy a Toyota or Honda and watch all those profits sail across the Pacific to Japan. If you buy a Ford or GM product, then the profits stay here in the good ole USA. If you buy a foreign car, then YOU are the reason that America is suffering -- it's your fault, so own up to the blame.
An American company should be allowed to advertise and promote their products to whom ever and where ever they want -- THAT is the American way. To deny an American company to make a profit goes completely against capitalism -- which is what this country was founded on.
BRAVO Ford!!
Posted by: Sparky at December 19, 2005 09:01 PM
AFA, A century ago it was called KKK
Posted by: Timm at December 28, 2005 07:16 AM
How dare they advertise to customers who don't agree with me?! I want to make damn sure that a corporation that I buy from doesn't want to sell to anyone but people like me!!!
Jaguar ads in a gay magazine are the gravest threat this country faces! I mean, they're imposing the gay lifestyle on me by advertising in a magazine I don't read so that people I avoid will buy cars that I can't afford!
I'm the victim!!!
Posted by: A. Kristian at January 3, 2006 01:19 PM
Was considering one of those hot new mustangs for my future, and had my eye
on a Ford 250 FWD.
But this family will never see another Ford parked in it's
drive.
Posted by: Jim Taylor at January 14, 2006 06:11 PM
Could someone please explain to me why the AFA thinks it should be able to dictate everything in this country? The AFA soes not stand by american values, as they claim. America is a democracy. What the AFA wants is a THEocracy.
I have never bought a Ford in my life, but my next car may very well be one because of this.
GOOD FOR YOU, FORD MOTORS. Most companies don't have the nerve to stand up to these bullies.
Posted by: Crystal at February 2, 2006 01:02 AM
Stupid sinister liberal commie sinners corrupting our great American standards. How dare they question the will of God anyway? Who are THEY to argue against the Lord Almighty? *HE* knows queers are demons in disguise, why can't everyone just let go of their stupid left wing "free-thinking" or whatever and follow the teachings of the Christian faith? For that matter, why can't everyone see that it IS the truth?
Oh and I won't be buying one of those cars ever again. They've always offered me and my family great transportation, but now I can see the light: that Ford is a company of demons, and its treachery is dire. I'm outraged.
Posted by: Dave Patterson at February 2, 2006 03:19 AM


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