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Taking things to a new level, Volvo's risque
ad phallicly shows an emergency brake handle as
if it is an erection, with the headline, "We're
just as excited as you. Happy Mardis Gras from
everyone at Volvo Car Australia." At the bottom
is an obligatory rainbow stripe.
The ad was carried in the 2003 Sydney Gay
& Lesbian Mardis Gras program
book.
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