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EVENTS
Jaguar and Land Rover:
National Sponsors for GLAAD
Witeck-Combs
Communications worked with Jaguar and Land Rover, both Ford Motor
Company brands, to integrate a diversity marketing strategy into
their existing marketing plans. As part of this strategy, both
Jaguar and Land Rover are national sponsors for GLAAD (the Gay and
Lesbian Alliance Against Defamation). As part of this
sponsorship, Witeck Combs established a purchase promotion
initiative - bringing GLAAD up to $1,000 each for the purchase or
lease of many Jaguar and Land Rover models. In addition,
GLAAD's Summer Parties and Media Awards showcased both Jaguar and
Land Rover vehicles, highlighting each brand's generous support for
the GLBT community and the popular purchase promotion.
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Volvo Sponsors 8th Annual
HRC National Dinner
Ford
Motor Company and Volvo Cars of North America work closely with
Witeck-Combs Communications to polish their integrated marketing and
advertising strategy aimed at gay, lesbian, bisexual and transgender
(GLBT) consumers.
Among
its most successful cause-related channels is Volvo's year-round
partnership with the Human Rights Campaign, the nation's largest
membership organization of gay Americans. To underscore
Volvo's commitment to diversity and inclusion, Volvo proudly
sponsors black tie dinners and served as Presenting Sponsor for the
HRC National Dinner in Washington DC. At this year's HRC
National Dinner, Volvo celebrated by raffling off a 2005 XC90
(pictured at right), and displayed the highly prized Volvo C70
Convertible and the all-new Volvo S40.
(Photo Caption: Shameka
Lloyd)
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Tour de Friends Comes to An
End
Hundreds of riders, Tour
Corps (event volunteers) and supporters celebrate as Tour de
Friends, a fundraising bike ride with proceeds going to HIV/AIDS
organizations, comes to end. The crowd welcomed riders and
Corps after their four-day 330-mile journey from Raleigh, NC to
Washington, DC, and they all witnessed a moving ceremony dedicated
to friends and family living with and lost to HIV/AIDS.
June
2003 (Photo Caption: Darren Santos)
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Craig
Shniderman (Rider #1) and Joe Krebs
Craig Shniderman, Rider #
1 and Executive Director of Food & Friends is interviewed by
NBC4 anchor, Joe Krebs at the closing ceremonies of the first-ever
Tour de Friends, a fundraising bike ride with proceeds benefiting
HIV/AIDS. Joe Krebs participated in Tour de Friends as a rider
with his NBC4 colleague Steve Handelsman. The 330-mile
four-day bike ride began June 19 in Raleigh, NC and ended June 22 in
Washington, DC.
June 2003 (Photo
Caption: Darren Santos)
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Tour de
Friends Riders Interviewed in the North Carolina
Countryside
Reporter Nick Smith, from
Raleigh's ABC11, interviews Tour de Friends riders in the North
Carolina countryside. Three riders in Wakefield, NC share
their stories with Smith, as ABC11's viewers were eager to learn
more about why participants decided to ride. On June 19,
nearly 1000 riders and Tour corps (event volunteers) set off from
the North Carolina State Fairgrounds and began a 330-mile four-day
journey to Washington, DC.
June 2003 (Photo
Caption: Darren Santos) Click
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Christopher Reeve Asks Congress for New Funding for
People with Disabilities
On May 7th, 2003, actor, director and activist
Christopher Reeve, Congressmen Michael Bilirakis (R-FL) and Sherrod
Brown (D-OH), Senator Tom Harkin (D-IA), NIH Director Dr. Elias
Zerhouni, and Congressman James Langevin (D-RI) gathered together to
announce the introduction of the Christopher Reeve Paralysis Act of
2003 at a Capitol Hill news conference. The press conference,
covered by CNN, the Associated Press, Reuters, ABC Radio, Roll Call
and other media was organized on behalf of the Christopher Reeve
Paralysis Foundation and the bill sponsors by Witeck-Combs
Communications.
May 2003 (Photo Credit:
David Hathcox)
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| Jaguar Sponsors Human
Rights Campaign New York Dinner and Hosts Federal Club
Brunch
Witeck-Combs Communications worked with Jaguar
and the Human Rights Campaign, the nation's largest lesbian and gay
political organization, to build brand awareness and consideration
in New York through sponsorship of HRC's black-tie gala and Federal
Club/Capital Campaign Brunch. Jaguar displayed the AWD X-Type along
with the refined new XJ, which will re-launch the brand in the
Spring 2003.
February 2003 (Photo Credit: Wes
Combs)
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| Wes Combs Speaks To The Atlanta Executive
Network
Wes Combs
speaks to the Atlanta Executive Network about the Myths and
Realities of the Gay Consumer on 11/21/02. The event was hosted by
IBM, a Witeck-Combs Communications client.
November 2002 (Photo
Credit: Gary Salles)
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| Thanksgiving at Food & Friends
On
November 28, 2002, hundreds of volunteers joined Food & Friends
to prepare and deliver nearly 3,000 Thanksgiving meals to people
living with HIV/AIDS, Cancer and their families. Staff and
volunteers worked together to prepare over 6,500 pounds of turkey,
825 pounds of stuffing, 900 pounds of mashed potatoes and over 2,000
dinner rolls to be delivered on Thanksgiving Day. Witeck-Combs
Communications assisted Food & Friends with media outreach for
their Thanksgiving events. Thanksgiving 2002 was one of the
most successful years at Food & Friends, as Witeck-Combs helped
garner a number of local and national print, television, and radio
media outlets.
November 2002
(Photo Credit: Ann Kaahanui)
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Food & Friends Breaks
Ground for New Facility in Northeast Washington
On
October 8, 2002, Food and Friends staff, board and supporters were
joined by federal and city officials in a ceremonial dig at the
groundbreaking of the organization's new facility. The new
facility will create a permanent home for the nonprofit to provide
meals, groceries, and nutrition services to people living with
HIV/AIDS, breast cancer, and other life-challenging illnesses.
The new facility is expected to open in Fall 2003.
October
2002 (Photo Credit: Vivian Ronay)
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| AIDS Action Introduces
National Call to Action at Barcelona International AIDS
Conference
Witeck-Combs
Communications was tapped by Washington-based AIDS Action to
coordinate the organizations presence at the XIV International AIDS
Conference in Barcelona, Spain in July 2002. On AIDS Action's
behalf, Witeck-Combs team developed a panel discussion on the United
States' HIV/AIDS agenda and policies - a series of panels that
included 15 HIV/AIDS leaders. The session was standing
room-only and web cast by the Kaiser Family Foundation.
July 2002 (Photo
Credit: Darin Johnson)
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Mayor and Diane Williams with Suzanne
Goldstein
District of Columbia Mayor Anthony A.
Williams, wife Diane Williams, Food & Friends Board President
Suzanne Goldstein and Peter Rosenstein enjoy 12th Annual
Chef's Best Dinner & Auction.
June 2002 (Photo
Credit: Darren Santos)
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Christopher
Reeve Speaks During Opening of Paralysis Resource
Center
Christopher Reeve speaks
during an open day celebration of the Christopher and Dana Reeve
Paralysis Foundation May 3, 2002. Witeck-Combs Communications
helped facilitate coordinating media before, during and after the
event by arranging a press conference and interview with the
Reeve's.
May 2002
(Photo
Credit: Julie Kwon)
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Ribbon Cutting Ceremony for the Christopher
and Dana Reeve Paralysis Resource Center
Witeck-Combs
Communications helped coordinate a press conference and opening of
the Christopher and Dana Reeve Paralysis Resource Center (PRC) May
3, 2002, in Short Hills, New Jersey. Dana Reeve commemorates the
opening of the PRC with a ribbon cutting surrounded by her husband,
Christopher Reeve, and other key figures that participated in the
opening day celebration.
May 2002 (Photo
Credit: Julie Kwon)
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Sir
Elton John Comes to Washington
Before making his
first-ever appearance on Capitol Hill in April 2002 to testify
before Congress, Sir Elton John is accompanied by Sandy Thurman,
head of the International AIDS Trust, as well as Senator Ted Kennedy
(D-MA) and Senator Hillary Rodham Clinton (D-NY). Witeck-Combs
Communications worked closely with the Elton John AIDS Foundation to
make this historic visit a success.
April 2002 (Photo Credit:
Vivian Ronay)
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Sir Elton John and Sandy
Thurman Testify for Global AIDS Funds
On behalf of
the Elton John AIDS Foundation, Witeck-Combs Communications helped
coordinate and publicize Sir Elton John's Congressional testimony in
support of increased U.S. funding to defeat global HIV/AIDS.
Testifying before the Senate Committee on Health, Education, Labor
and Pensions in April 2002, Sir Elton John was joined by his
colleague and ally, Sandy Thurman, President of the International
AIDS Trust.
April 2002 (Photo Credit:
Vivian Ronay)
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Christopher
Reeve Testifies for Therapeutic Cloning
On behalf of the
Coalition for the Advancement of Medical Research, Witeck-Combs
Communications helped coordinate and publicize Christopher Reeve's
testimony in support of therapeutic cloning and a press conference
involving Reeve and influential members of Congress. Speaking to the
press about the medical benefits of therapeutic cloning for those
who are paralyzed or suffer from a variety of other disabilities, on
March 5, 2002, Reeve was joined by Senators Edward Kennedy (D-MA),
Arlen Specter (R-PA), Diane Feinstein (D-CA), and others.
March 2002
(Photo
Credit: Julie Kwon)
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The
City Museum of Washington, D.C. Breaks Ground
Members of the
District of Columbia City Council join Historical Society leadership
in the ceremonial dig at the groundbreaking of the City Museum of
Washington, D.C. expected to open in spring 2003.
November 2001
(Photo Credit: DJ Case)
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Choice Hotels - the 2001 Chef's Best Presenting
Sponsor
For the second year in a row,
Choice Hotels International serves as presenting sponsor of Food
& Friends' Chef's Best Dinner & Auction. From left to right, Suzanne Goldstein
- Board Chair, Food & Friends, Craig Shniderman - Executive
Director, Food & Friends, and Michael DeSantis - General
Counsel, Choice Hotels.
June 2001 (Photo
Credit: Darren Santos)
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"Man About Town" Interviews Mayor
Williams
WTOP "Man About Town,"
Bob Madigan, interviews District of Columbia Mayor Anthony A.
Williams at the 11th Annual Chef's Best Dinner &
Auction.
June 2001 (Photo Credit:
Darren Santos)
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Willie Wonka at Chef's Best
With always one
of the most decorative and fun-filled booths, Executive Chef of the
Inn at Little Washington, Patrick O'Connell serves up his signature
pistachio ice cream.
June 2001 (Photo
Credit: Darren Santos)
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COLLATERAL AND ADVERTISING
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Volvo Cars of North
America Continues Diversity Initiatives with Campaign Targeting the
Gay Community
Witeck-Combs Communications worked with Ford
Motor Company and Volvo Cars North America to launch an integrated
marketing and advertising campaign to specifically reach gay,
lesbian, bisexual and transgender (GLBT) consumers, as part of its
comprehensive diversity marketing strategy. The campaign, which
recognizes that GLBT households are as diverse as the family of
vehicles offered by Volvo, is intended to build a stronger
connection between GLBT consumers and the Volvo brand. The campaign
will target GLBT consumers in the Atlanta and San Francisco
metropolitan areas.
(Credit: Prime Access)
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| Jaguar Launch of Integrated
Marketing and Advertising Campaign
Witeck-Combs Communications worked with Ford
Motor Company and Jaguar North America to launch an integrated
marketing and advertising campaign to specifically reach gay,
lesbian, bisexual and transgender (GLBT) consumers. The Jaguar
campaign is part of a comprehensive strategy developed by Ford Motor
Company's Global Marketing organization. The campaign will target
GLBT consumers in the New York and Los Angeles metropolitan areas.
(Credit: Prime
Access)
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| Jaguar Purchase
Promotion with the Human Rights Campaign
Witeck-Combs Communications worked with the Human Rights
Campaign, the nation's largest lesbian and gay political
organization, to develop this unique "give back" purchase promotion
designed to encourage HRC members to consider choosing
Jaguar.

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HRC
Coming Out Campaign
Witeck-Combs Communications developed
this public service campaign for the Human Rights Campaign, using
openly gay and lesbian celebrities to discuss the importance of
being open and honest about your sexual orientation as a way to
increase visibility and acceptance for gay, lesbian, bisexual and
transgender people. This ad features Dan Butler, best known for his
role as Bulldog Briscoe on the hit series Frasier.
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HRC - You've Got the Power
Campaign
Witeck-Combs Communications worked with the Human Rights
Campaign to develop this highly effective get-out-the-vote campaign
urging gay, lesbian, bisexual and transgender people to register to
vote in the 1996 election. The campaign featured openly gay and
lesbian celebrities, including: Amanda Bearse (Actress, Married with
Children), Chastity Bono, Sean Sasser (MTV's The Real World), Greg
Louganis (Olympic Diver), Candace Gingrich (sister of former House
Speaker Newt Gingrich), Mitchell Anderson (Actor, Party of Five) and
Dan Butler (Actor, Frasier).
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HRC
Federal Club Membership Promotion
Witeck-Combs
Communications worked with the Human Rights Campaign, the nation's
largest lesbian and gay political organization, to develop this
membership marketing program designed to encourage existing members
to sign up additional members and be entered into a drawing for
valuable prizes.

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HRC
Federal Club Membership Promotion - One-In-A-Million
Campaign
Witeck-Combs Communications worked with the
Human Rights Campaign, the nation's largest lesbian and gay
political organization, to develop this membership marketing program
designed to encourage existing members to sign up additional members
and be entered into a drawing for valuable prizes.
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